Samantha
Zimmerman

Marketing and content, Toronto. Open to hybrid and remote roles.

I shoot it, cut it, design it, and post it.

Five years across in-house marketing, video production and editing, and running my own brand, Boldermade, for the past year. I've worked in front of and behind the camera, and on both sides of the client brief. I do my best work on teams where everyone wears more than one hat.

Selected work

The ring on the poster

Role
Outreach, design and making, filming, editing
Year
2026
For
Boldermade
Format
Short-form series, TikTok and Instagram

In February 2026 I found a hand-drawn poster not far from my neighbourhood for a lost silver ring. It belonged to Debbie. It was a gift from her aunt and the only thing of her aunt’s she had, lost in the snow that January. I’d never met her, but I texted the number and offered to make her a new one.

We met over coffee. She told me the story behind the ring, we traded a few of our own, and she measured her pinky, which the ring would be worn on. She’d asked me to bring a ring from my site she liked the look of, and left having bought it.

Working from her sketch and photos, I rebuilt the ring with the build-up method, using a soldering iron to melt and build up the design directly onto my ring mandrel, then shaping and filing it into its final form. I took the design I built in wax to the casting house and finished the raw silver cast by hand. I charged her only the cost of the silver. The series follows it from our first meeting to handing it over.

Part one
Part two
Part three

Not loading? Watch part one, part two and part three on YouTube.

1.7M+

Cumulative views across TikTok and Instagram. A couple of months later, Debbie invited me to showcase at her annual spring market, where I sold two more rings to new customers.

See more on Instagram

A detour to Tasmania

Role
Pitch, filming, editing
Where
Tasmania, Australia (2023)
Tools
Canon DSLR, Premiere Pro

After finishing my studies I moved to Melbourne on a working holiday visa, with a job lined up and about two weeks to spare before it started. Tasmania sounded like a good way to spend them, so I went looking on HelpX, a platform connecting travellers with hosts who offer room and board in exchange for help. The host family I found required a three-week minimum stay; I only had two. So I pitched a trade: I’d help with the day-to-day like any volunteer, but my main contribution would be filming the experience and making them a video.

I had creative freedom behind the camera, then edited to their brief: a specific look, collages, captions, and everything they wanted featured. The scope grew from two or three minutes to just under five, and the cut went through several rounds of revisions before they signed off, happy with the result.

Not loading? Watch on YouTube

Motion graphics reel

Role
Design and animation
Year
2021–2022
Tools
After Effects

A cut of motion work: typography, transitions, and animated brand assets built for social and web.

Not loading? Watch on YouTube

Faculty of Arts, University of Waterloo

Role
Marketing & Social Media Associate
Year
2021–2022

Video and social content for the Faculty of Arts, made for prospective and incoming Arts students across the faculty's channels.

Not loading? Watch on YouTube

Audio documentary

Role
Interviewing, field recording, sound editing
Year
2020
For
University of Waterloo, second-year course
Tools
Adobe Audition, professional field recording kit

A documentary built around sound. I interviewed my uncle, a retired music teacher who has played his whole life and took up classical guitar in retirement, about how he got his start in music and the passion behind what he plays today. I recorded him playing live and gathered room tone and field sound, then organized and edited every layer into a piece built around his story.

Not loading? Listen on YouTube

Event photography and content capture

Role
Smartphone content creator
Year
2023–present
For
shutterb, 100+ events

On-site photo and video capture working from client briefs covering shot lists, brand and legal requirements, and recap formats, with galleries delivered within hours of an event ending. A selection of 24 images lives on my shutterb profile.

View the photography on shutterb

Experience

Founder | Boldermade, 2025–present

Handmade, one-of-a-kind custom jewellery, taken from a block of hard jeweller’s wax, or even wax shavings, to a wearable, unique finished piece. I take care of the website, content, copywriting, pricing, and customer relationships. Traded a custom ring with a photographer for the product shoot of my first collection.

Video Creator and Editor | unlearn., 2022–2024

Produced and edited video content from concept through final cut, and covered the social media manager’s month-long leave, running the content calendar and copy.

Marketing & Social Media Associate | University of Waterloo, Faculty of Arts, 2021–2022

Social content and video for the faculty's channels.

Smartphone Content Creator | shutterb, 2023–present

shutterb is a gig platform matching event hosts and brands with vetted, trained smartphone content creators. I capture photos and short-form video on site at brand activations, corporate events, speaker series, private experiences and live performances, including two Symphony in the Gardens concerts at Casa Loma and a string quartet at a private event. Galleries are delivered within hours of the event ending, with clips feeding the editing team’s 90-second recaps.

Brand Ambassador | 2024–present

In-store activations, public events, and invite-only and influencer-only experiences. Brands represented: Skip, McCain Foods, Lindt, The Hershey Company, Diageo (Crown Royal, Casamigos), Estée Lauder, M.A.C., Jo Malone, Maybelline, Benefit Cosmetics, OLAY, RBC (RBCxMusic at VELD), Rogers x TIFF, FanDuel, Puma, Sephora, Sport Chek, Sephora x Tempo, Hard SVNS, Brickworks, Google, Stella Artois, Tinder, and Labatt.

Behind-the-scenes content | Five Graces Photography, Australia, April–July 2024

Shot behind-the-scenes iPhone video for social, capturing photographers at work on candid school and daycare shoots.

Tools and training

Video & motion
After Effects · Premiere Pro · CapCut
Shooting
Canon DSLR · iPhone · photo and video content creation
Social
TikTok · Instagram · copywriting · content calendars
Also
Figma · Squarespace · Google Ads Search certified, 2026
Education
Honours BA, Global Business and Digital Arts, University of Waterloo · Design Foundations certificate, Conestoga College

Hiring for something that needs all of this in one person? Email me.

Toronto, ON. Available for full-time hybrid or remote.